Unlocking the richness of nature to create delicious plant-based foods.


Our Mission

The Nature’s Richness Group is the New Foods division of the Pfeifer & Langen Group. With a focus on alternative proteins and functional foods, we are committed to sustainably transforming global food systems in response to the numerous challenges our societies will face in the coming decades. Our targeted activities and investments span the value chain, starting in the field and developing the pioneering technology needed to produce delicious plant-based products for all – creating sustainable value from field to fork and one plate at a time. Making the world a better place – bite by bite.

In a nutshell: The endori way reflects our leading principle

Good food with good roots –
a recipe for success

‘The Nature’s Richness Group’ was founded in 2019 as a part of the Pfeifer & Langen Industrie- und Handels-KG – a holding company of leading companies in the food and beverage industry. Its roots go back to 1870 when the company’s founders began producing sugar from the humble sugar beet.

Since then, “from field to fork” is a leading principle and part of Pfeifer & Langen’s DNA. The approach to sustainable value creation is based on quality and integrity at every value chain step. Independence (still 100% family-owned) and entrepreneurship are deeply ingrained in the company’s core. This fosters an environment encouraging innovation and empowers teams to seize business opportunities and drive progress.

Lean structures ensure agility and efficiency, enabling swift adaption in a rapidly evolving market. Shaped by the values of a family business, The Nature’s Richness Group also stand for a culture of community, entrepreneurship, innovation, and mutual inspiration.

The Nature’s Richness Group want to contribute with all its force to a positive change in the food industry. Join us on this transformative journey as we pave the way for a healthier, more sustainable, and thriving future for all. Together, let’s redefine the future of food.